About Shaken World
Our Vision
As part of Donald Trump's decision to favour social media over traditional news his appearance on Joe Rogan’s podcast drew 51 million views on YouTube in a week— more than twice the combined audience of the main television newscasts that week.
LAST MONTH, THE ENTREPRENEUR PATRICK Bet-David had President-elect Donald Trump on his podcast, where he congratulated him for “killing the mainstream media.” “I did. I’m very proud of it, too,” Trump responded. It was classic Trump bombast that carried with it more than a kernel of truth. While the Trump may not have personally ended the media, defined for the purposes of this story as newspapers, TV, radio and the like—including the outlet you’re reading— the press as a whole comes out of the election a far diminished force. Elon Musk told his 200 million X followers “You are the media now,”.
According to Statista in 2010, about 105 million U.S. households subscribed to a cable television package, in 2024 it's down to 68 million.
In print, newspaper circulation has been more than cut in half since 2000, according to Pew Research. Hundreds of papers have either shuttered or ceased their print editions, the most recent being New Jersey’s largest daily, the Star-Ledger, which will stop its print run in February. The number of journalists at U.S. newspapers dropped 39 percent between 1989 and 2012, according to a Brookings Institution report. Those who have remained in the decade since are writing for a smaller and smaller audience.
Ceding Influence Year after year, Gallup’s annual survey of public trust in political and civic institutions came to the same conclusion: the legislative branch, that is the two houses of Congress, set the standard for mistrust, bar none. Nobody in America inspired less confidence than a generic Washington lawmaker. This year, though, Congress was eclipsed. The mainstream media is now the least-trusted institution in the country. When asked by the pollster how much trust and confidence they had in the media, nearly 70 percent of respondents said either “not very much” or “none at all.” In the “none at all” category, the press ranked a staggering 17 points lower than Congress. That collapse in trust was a long time coming. The media has been underwater with the public for two decades, long before Trump started referring to it as the “fake news.” The last time Gallup’s survey found a majority of Americans had either a “great deal” or “fair amount” of trust in media was 2003. Back then, before the Iraq War devolved into a quagmire, the media was still supported by a majority of Americans. President George W. Bush was notching approval ratings in the low 60s as he prepared to kick off his reelection campaign. The postrecession economy was getting stronger, fueled by a housing boom still several years away from sparking a global financial meltdown.
Our Sustainability
We are committed to sustainability at Shaken World. We use only eco-friendly packaging and strive to minimize our carbon footprint by sourcing our ingredients locally and using renewable energy sources in our production process. We believe that it is our responsibility to protect the environment for future generations.
Our Community
We are proud to be a part of the local community at Shaken World. We work closely with local farmers and organizations to support sustainable farming practices and give back to the community. We also sponsor local events and initiatives that promote healthy living and environmental sustainability.